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Is PageRank still relevant to SEO?

SEO can sometimes appear to be a convoluted world; differing opinions abound and trying to figure out who is telling the truth can be rather hard.  As much as I can sit here claiming to tell the truth (I do) why not cross reference the information you come across from the horse’s mouth?  Google’s webmaster […]

Exact Match Anchor Text = Dancing With the Devil

In its most basic form anchor text is a useful way to describe a link and also to avoid having to insert ugly URL’s into otherwise attractive content.  It is also a very useful SEO tool due to its descriptive nature.  However, over the years it has been abused by those looking to gain an […]

Now that the dust has settled on Guest Blogging….

On Jan 20, 2014 the SEO world’s already talkative population burst into frenzied discussion.  Arguments broke out on forums, deep analytic reports were drawn up and dare I say it…..there was a lot of “I told you so” going on.  Now that the frantic mayhem has somewhat subsided I thought it might be worth commenting […]

What Exactly is SEO?

SEO stands for ‘Search Engine Optimisation’. In our digital world this essentially means the process of getting a website ranking higher on search engines. Due to the vast market share that Google has in the search engine world, most SEO agencies will concentrate on Google. So here is a little synopsis on SEO. If you […]

What can we expect from Google in 2014?

Now that the after effects of celebrating the New Year have (hopefully) disappeared, I thought I would shed some light on what we think will happen in the landscape of search engine optimisation. Google will inevitably bring out some updates which will have the SEO world tweeting, blogging and discussing. So what can we expect? […]

Google’s Stance on SEO

Google’s stance on SEO is a little confusing. On one hand their core search business runs through generating revenue from Adwords/PPC. In effect Google provides a darn good free web search service for the masses and as a direct result Google can leverage the traffic on the site as a means of charging advertising fees. […]
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