Full Day Beginner’s SEO Workshop

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All you need to know to get started

This course is designed to take anyone from knowing nothing about SEO, to having a sound understanding of the theory and how to implement the major aspects of search engine optimisation.  We understand that SEO can be a confusing subject, with a lot of hearsay.  During this course we will dispel many of the myths surrounding the industry and explain in plain English the functions, terminology and process of getting your website to the top of Google for it’s given search terms.

We also help you during the course to develop a sustainable strategy for your website’s SEO in order to avoid being penalised by any future Google updates.  The full day workshop leaves you with all the basics to get you started in the world of search engine optimisation.

What is Covered?

Before teaching you about the major hoops that you will need to jump through for a successful campaign, we first look to set the scene by explaining how Google decides which website it will rank for certain searches.  We are adamant that this knowledge helps to understand why Google bring out certain updates and will aid in preventing you from using any shady tactics in the future.
Following on naturally from the search engine theory, comprehensive research acts as the focal point of any SEO strategy. Missed details during research can often come back to bite you later on and create additional work. As such, making sure that you understand how to research every aspect of your SEO campaign will mean that you can avoid this very common pitfall.

Keyword research, competitor research and industry research are all absolutely crucial in making sure that nothing is missed. You are the detectives in your own little SEO version of CSI!

The power of proper onsite optimisation should never be underestimated. Some onsite factors are more powerful (in an SEO sense) than others so we ensure that you understand the most important onsite factors so that you can make your website work for you.
In simplistic terms, offsite optimisation usually refers to link building. Despite murmurs in the SEO landscape, link building is still a vital part of any SEO campaign and should be taken very seriously. We teach you how to link build using quality channels rather than those spammy alternatives which will result in future Google penalties.
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